We, Soraso, are Thailand's premier provider of hotel software solutions. Our comprehensive suite of products spans front office to back office operations, ensuring seamless workflows for hospitality businesses. Our mission is to develop software that truly simplifies the lives of hoteliers.
By focusing on our customers' needs, we design user-friendly products that effectively address daily operational challenges. Additionally, every product is crafted by experienced hoteliers, ensuring they meet the real-world demands of the industry.
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Years of Experience
Smart Finder was founded in 1997 by Soros Raktham, a hospitality expert with experience in international hotel chains like Hyatt, Hilton and Amari. With a vision to revolutionize hotel management technology, he developed Thailand’s first Windows-based PMS, while competitors were still using DOS.
Within just five years, Smart Finder reached 100 customers, and by its 10th anniversary, it had grown to 200+ customers, securing its largest client—a property with over 10,000 rooms.
In 2018, the company secured Series A funding, fueling further expansion. In 2022, Smart Finder launched Soraso, a cloud-based Hotel Management Platform named after its founder, marking a new era of innovation.
Today, Smart Finder continues to push boundaries with Soraso, scaling to over 1,000 customers and keeping innovation at the heart of everything it does.
To be the leading innovator in hotel software solutions, transforming the hospitality industry by empowering hoteliers with the tools they need to enhance efficiency and elevate guest experiences.
Our mission is to develop cutting-edge, practical software that simplifies hotel operations and drives productivity. We prioritize understanding our clients' needs to create intuitive, user-friendly solutions that address everyday challenges, fostering innovation and continuous improvement in the hospitality sector.
We are committed to delivering cutting-edge software solutions that meet the highest industry standards. Our dedicated team continuously refines and fortifies our products to ensure reliability, security, and seamless performance — so you can focus on creating exceptional guest experiences.
ISO 27001
International standard for information security management systems (ISMS), ensuring data confidentiality, integrity, and availability.
ISO 27701
Extension of ISO 27001, focusing on privacy information management (PIMS) to protect personal data and comply with privacy regulations (e.g., GDPR, PDPA).
ISO 29110
Standard tailored for small and medium-sized enterprises (SMEs), improving software development and project management processes.
dSURE
dSURE is a cybersecurity certification by DEPA Thailand, ensuring digital products meet strict security and reliability standards.
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