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About Us

About SORASO

We, Soraso, are Thailand's premier provider of hotel software solutions. Our comprehensive suite of products spans front office to back office operations, ensuring seamless workflows for hospitality businesses. Our mission is to develop software that truly simplifies the lives of hoteliers.

By focusing on our customers' needs, we design user-friendly products that effectively address daily operational challenges. Additionally, every product is crafted by experienced hoteliers, ensuring they meet the real-world demands of the industry.

properties

1,000+

Properties Used

Users

50,000+

Users

Employees

80+

Employees

Rooms

100,000+

Rooms Managed

experience

28

Years of Experience

Our Story

Smart Finder & Soraso

Smart Finder was founded in 1997 by Soros Raktham, a hospitality expert with experience in international hotel chains like Hyatt, Hilton and Amari. With a vision to revolutionize hotel management technology, he developed Thailand’s first Windows-based PMS, while competitors were still using DOS.

Within just five years, Smart Finder reached 100 customers, and by its 10th anniversary, it had grown to 200+ customers, securing its largest client—a property with over 10,000 rooms.

In 2018, the company secured Series A funding, fueling further expansion. In 2022, Smart Finder launched Soraso, a cloud-based Hotel Management Platform named after its founder, marking a new era of innovation.

Today, Smart Finder continues to push boundaries with Soraso, scaling to over 1,000 customers and keeping innovation at the heart of everything it does.

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Vision and Mission

Vision

To be the leading innovator in hotel software solutions, transforming the hospitality industry by empowering hoteliers with the tools they need to enhance efficiency and elevate guest experiences.

Mission

Our mission is to develop cutting-edge, practical software that simplifies hotel operations and drives productivity. We prioritize understanding our clients' needs to create intuitive, user-friendly solutions that address everyday challenges, fostering innovation and continuous improvement in the hospitality sector.

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Commitment to Excellence

Uncompromising Quality

We are committed to delivering cutting-edge software solutions that meet the highest industry standards. Our dedicated team continuously refines and fortifies our products to ensure reliability, security, and seamless performance — so you can focus on creating exceptional guest experiences.

iso27001

ISO 27001

International standard for information security management systems (ISMS), ensuring data confidentiality, integrity, and availability.

iso27701

ISO 27701

Extension of ISO 27001, focusing on privacy information management (PIMS) to protect personal data and comply with privacy regulations (e.g., GDPR, PDPA).

iso29110

ISO 29110

Standard tailored for small and medium-sized enterprises (SMEs), improving software development and project management processes.

dsure

dSURE

dSURE is a cybersecurity certification by DEPA Thailand, ensuring digital products meet strict security and reliability standards.

quality

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