Make Data-Driven Decisions with Confidence

Running a hotel isn’t just about daily operations—it’s about making the right decisions at the right time. With rising competition and shifting guest behavior, understanding your hotel’s data is no longer optional—it's essential.

At SORASO, we’ve worked with over 1,000 properties across Thailand and Vietnam, helping hotels of all sizes operate smarter through powerful, intuitive hotel management software. In this guide, we share the 5 most important reports hotel managers should review regularly to improve profitability, guest satisfaction, and overall performance.

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1. Occupancy & Revenue Report

This report is the heartbeat of hotel operations. It provides key metrics such as:

• Occupancy Rate
• Average Daily Rate (ADR)
• Revenue per Available Room (RevPAR)

These figures reveal whether your rooms are priced competitively and whether your sales strategies are driving results. Tracking them daily and monthly helps identify patterns, spot issues early, and support dynamic pricing.

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2. Financial Summary Report

This report gives a complete overview of your hotel’s financial health, including income from rooms, F&B, spa, and other services, alongside operating expenses like payroll, utilities, and supplies.

It helps hotel managers:

• Track overall profitability
• Spot areas of overspending
• Compare departmental performance
• Make smarter budgeting and investment decisions

Whether you call it an income report or financial statement, reviewing this regularly ensures your business is on the right track.

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3. Forecast vs Actual Report

This report compares expected revenue and occupancy to actual performance. It's key for understanding the accuracy of your planning and identifying where adjustments are needed.

It helps answer questions like:

• Are we hitting our targets?
• Are marketing campaigns delivering results?
• Do we need to adapt staffing or promotions?

Analyzing variances ensures you stay agile and avoid missed revenue opportunities.

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4. Guest Feedback & Satisfaction Report

Guest reviews, survey scores, and service ratings provide valuable insight into what you’re doing right—and what needs improvement.

Monitoring guest sentiment over time reveals:

• Trends in service quality
• Areas of operational excellence
• Potential issues before they affect your reputation

Satisfied guests mean better reviews, more repeat bookings, and stronger brand loyalty.

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5. Market Segment & Source Report

Understanding where your guests come from and which segments are most profitable gives you a competitive edge.

This report breaks down:

• Booking sources (OTAs, direct, travel agents)
• Customer segments (corporate, group, leisure)
• Revenue by channel

With this insight, you can fine-tune your marketing spend, negotiate better OTA commissions, and build campaigns that target high-yield audiences.

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Build a Smarter Hotel Strategy with SORASO

With 28 years of hospitality experience, SORASO PMS is designed to give hotel managers everything they need in one place—real-time data, customizable reports, and easy-to-use tools that unlock new levels of efficiency.

Whether you're running a boutique resort or managing multiple properties, our platform helps you focus on what matters: delivering outstanding guest experiences and growing your business.

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✅ Ready to turn your hotel data into decisions?

👉 Request a free demo now and discover why over 1,000 hotels trust SORASO.