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Published: 2024-03-01

Strategic Use of Vouchers for Increased Bookings and Guest Loyalty

Strategic Use of Vouchers for Increased Bookings and Guest Loyalty

Using vouchers can be a powerful strategy to generate more revenue for hotels. Here are several tactics to effectively utilize vouchers:

1. Create Attractive Packages

Combine room stays with other services such as spa treatments, dining experiences, or local tours. Vouchers for these packages make excellent gifts and can attract guests looking for a comprehensive experience.

2. Early Bird Offers

Encourage early bookings by offering vouchers with special discounts for those who book their stay well in advance. This can help in managing occupancy rates more effectively.

3. Last-Minute Deals

Similarly, for rooms that are not booked, last-minute vouchers can attract spontaneous travelers or those looking for a quick getaway, helping to fill up rooms that would otherwise stay empty.

4. Seasonal and Holiday Promotions

Tailor vouchers around holidays and seasons, offering special rates or packages. For instance, a Valentine's Day package with a romantic dinner and room decoration can appeal to couples looking for a romantic escape.

5. Loyalty Programs

Reward returning guests with vouchers that offer discounts or complimentary services for their next stay. This not only encourages repeat business but also builds loyalty.

6. Referral Incentives

Offer vouchers to guests who refer friends or family to your hotel. This can be a discount on their next stay or other perks. Referral programs can significantly expand your customer base.

7. Partner with Local Businesses

Create vouchers that include experiences or discounts at local attractions, restaurants, or shops. This can enhance the guest's experience while promoting local tourism.

8. Social Media and Email Marketing

Promote your vouchers through social media platforms and email marketing. Targeted ads and personalized emails can reach potential guests who have shown interest in your location or services.

9. Special Events and Conferences

Offer special rates or packages for events or conferences happening in your area. Attendees often look for the best deals and convenience, making this an excellent opportunity to increase bookings.

10. Feedback and Reviews Incentives

Encourage guests to leave reviews by offering a voucher for their next visit. Positive reviews can boost your hotel’s reputation and attract more guests.

Implementation Tips:

  • Ensure Easy Redemption: Make the voucher redemption process straightforward and hassle-free. Complicated processes can deter guests from using them.
  • Clear Terms and Conditions: Be clear about the terms, such as validity period and services included, to avoid confusion and potential dissatisfaction.
  • Track and Analyze: Keep track of voucher sales and redemptions to understand what works best for your hotel. This data can help in refining your strategies over time.
  • Choosing The Right Tool: Soraso provides a comprehensive Voucher Management Platform, enabling complete control over the creation, distribution, and verification of vouchers.

Vouchers are not just a way to increase short-term revenue; they can also build a relationship with guests, encouraging repeat visits and creating brand ambassadors who will share their positive experiences with others.

Paper Plane

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