SORASO

We, Soraso, are Thailand's premier provider of hotel software solutions. Our comprehensive suite of products spans front office to back office operations, ensuring seamless workflows for hospitality businesses. Our mission is to develop software that truly simplifies the lives of hoteliers. By focusing on our customers' needs, we design user-friendly products that effectively address daily operational challenges. Additionally, every product is crafted by experienced hoteliers, ensuring they meet the real-world demands of the industry.

Our Story

Soraso was founded in 2022 as a subsidiary of Smart Finder, a renowned leader in hotel technology provider. Recognizing a unique niche, Soraso was established with a laser-focused vision: to cater specifically to the needs of hoteliers. At the heart of Soraso’s inception was the goal of empowering hoteliers with tailored software solutions, enabling them to enhance operational efficiency and elevate guest experiences.

Vision and Mission

Vision

To be the leading innovator in hotel software solutions, transforming the hospitality industry by empowering hoteliers with the tools they need to enhance efficiency and elevate guest experiences.

Mission

Our mission is to develop cutting-edge, practical software that simplifies hotel operations and drives productivity. We prioritize understanding our clients' needs to create intuitive, user-friendly solutions that address everyday challenges, fostering innovation and continuous improvement in the hospitality sector.

Our Investor

Sea Group is a tech conglomerate listed on the NYSE. The company operates three core businesses that most people must know of:

• Garena: This is Sea's digital entertainment arm, known for developing and publishing online games. Garena is famous for its hit game, Free Fire, which was the most downloaded game globally in 2019.
• Shopee: Launched in 2015, Shopee is the largest e-commerce platform in Southeast Asia and Taiwan. It has expanded its reach to several countries across the Americas and Europe, providing a platform for consumers and sellers to buy and sell goods online.
• SeaMoney: SeaMoney focuses on digital payments and financial services. It offers a range of services, including mobile wallets, payment processing, and credit offerings, under various brands like ShopeePay and SPayLater. SeaMoney operates in multiple markets across Southeast Asia and Taiwan and is expanding its presence in Brazil.