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The Hotel Knowledge Hub

Here at the Soraso's Blog, you'll find a wealth of information, insights, and tips to help you navigate the world of hospitality management. From the hotel industry trends to operational strategies, we've got you covered.

2025-03-20

10 Essential SOPs Every Hotel Should Have

10 Essential SOPs Every Hotel Should Have

Whether managing a boutique hotel, a luxury resort, or a budget property, having well-defined SOPs can help maintain operational excellence.

2025-03-20

Reducing No-Shows and Last-Minute Cancellations: Proven Strategies for Hoteliers

Reducing No-Shows and Last-Minute Cancellations: Proven Strategies for Hoteliers

Fortunately, with the right approach, hoteliers can significantly reduce these occurrences and optimize revenue. This blog explores proven strategies to minimize no-shows and last-minute cancellations while maintaining guest satisfaction.

2025-03-17

6 Simple Criteria for Defining Your Hotel's Competitive Set

6 Simple Criteria for Defining Your Hotel's Competitive Set

Hotels use Comp Sets to benchmark average daily rate (ADR), occupancy rate, and revenue per available room (RevPAR).

2025-03-10

Top Guest Review Management Tips: Turning Feedback into Bookings

Top Guest Review Management Tips: Turning Feedback into Bookings

Today’s travelers rely heavily on online reviews when choosing where to stay, meaning the way you manage guest feedback can directly influence your hotel’s reputation, occupancy rates, and bottom line.

2025-03-10

Dealing with Difficult Guests: How to Maintain Hospitality Standards

Dealing with Difficult Guests: How to Maintain Hospitality Standards

Handling difficult guests effectively not only solves the immediate problem but can also strengthen your hotel's reputation by showcasing your commitment to outstanding customer care.

2025-03-03

The Rise of Short-Form Video - TikTok & Instagram Reels for Hotel Promotion in 2025

The Rise of Short-Form Video - TikTok & Instagram Reels for Hotel Promotion in 2025

If your hotel isn't leveraging short-form videos, you’re missing out on a powerful marketing tool that can boost visibility, bookings, and guest engagement.

2025-02-24

The Advantages of Using Influencers to Promote Your Hotel

The Advantages of Using Influencers to Promote Your Hotel

By partnering with influencers who have a strong and engaged following, hotels can build trust, showcase their unique offerings, and ultimately boost bookings.

2024-12-16

The Role of a Hotel General Manager (GM)

The Role of a Hotel General Manager (GM)

A multifaceted leader whose role extends far beyond overseeing day-to-day operations. Let’s explore the intricate responsibilities, required skills, and the profound impact a GM has on a hotel’s success.

2024-12-16

Revenue Manager in Hotels: The Strategist Behind Financial Success

Revenue Manager in Hotels: The Strategist Behind Financial Success

This article delves into the key responsibilities, essential skills, challenges, and career paths associated with being a Revenue Manager in the hospitality industry.

2024-12-09

Travel Trends to Watch in 2025

Travel Trends to Watch in 2025

In 2025, the travel industry will see significant transformations, shaping how we explore the world. This is a detailed guide to the trends defining the future of travel and their implications for businesses and travelers alike.

2024-11-27

14 Strategies for Hotels to Cope with Recession

14 Strategies for Hotels to Cope with Recession

The hospitality industry is particularly vulnerable during economic downturns. Recessions create a complex landscape of challenges that demand strategic, adaptive, and innovative approaches.

2024-11-27

Why Hotels Should Focus on ADR

Why Hotels Should Focus on ADR

For hoteliers aiming for profitability and long-term success, ADR provides a reliable, actionable metric that emphasizes revenue quality over sheer volume.

2024-11-26

20 Challenges the Hotel Industry Faces During a Recession

20 Challenges the Hotel Industry Faces During a Recession

we outline the key problems faced by the hotel industry during a recession and delve into the detailed impacts of each issue.

2024-11-15

Why Integrated Hotel Systems Are Essential for Modern Hospitality Operations

Why Integrated Hotel Systems Are Essential for Modern Hospitality Operations

Hotels use a variety of systems to manage reservations, payments, housekeeping, marketing, and more. However, when these systems operate in isolation, inefficiencies arise, impacting both the staff and guests.

2024-11-13

What is Revenue Management in the Hotel Industry? A Complete Guide

What is Revenue Management in the Hotel Industry? A Complete Guide

Revenue management is a data-driven strategy that aims to sell the right product to the right customer at the right time for the right price.

2024-11-13

What is Hotel Yield Management? A Complete Guide for Hoteliers

What is Hotel Yield Management? A Complete Guide for Hoteliers

The principles of yield management are rooted in a simple goal: optimizing revenue by adjusting pricing and availability based on demand and other influencing factors.

2024-10-16

How to Implement a Hotel Software System with Minimal Disruption

How to Implement a Hotel Software System with Minimal Disruption

Implementing a new hotel software system can be a complex process, but with careful planning and the right support, you can ensure a smooth transition with minimal disruption to your operations.

2024-10-16

The Importance of Mobile Apps in Hotel Operations: A Look at Sora and Soraso Apps

The Importance of Mobile Apps in Hotel Operations: A Look at Sora and Soraso Apps

The hospitality industry has experienced a significant shift toward digital solutions in recent years. One of the most impactful advancements is the use of mobile apps to streamline hotel operations and enhance the guest experience.

2024-08-28

How to Manage Group Reservations in the Hotel Industry: A Comprehensive Guide

How to Manage Group Reservations in the Hotel Industry: A Comprehensive Guide

Whether it’s a corporate event, a wedding party, or a large tour group, managing group reservations effectively can enhance guest satisfaction, optimize room occupancy, and boost revenue.

2024-08-14

9 Strategies to Improve Hotel Average Daily Rate (ADR)

9 Strategies to Improve Hotel Average Daily Rate (ADR)

In this blog, we will explore several strategies that can help improve ADR, enabling hotels to maximize revenue without necessarily increasing occupancy.

2024-08-08

The Essential Roles in Hotel Operations

The Essential Roles in Hotel Operations

This blog explores the key positions in hotel operations, shedding light on their responsibilities and contributions to the overall guest experience.

2024-08-07

Unlocking the Potential of Medical Tourism: Strategies for Hoteliers to Attract Health and Wellness Travelers

Unlocking the Potential of Medical Tourism: Strategies for Hoteliers to Attract Health and Wellness Travelers

In recent years, the phenomenon of medical tourism has seen exponential growth, transforming it into a multi-billion dollar industry.

2024-08-06

Pros and Cons of Cloud-Based Hotel Management Systems

Pros and Cons of Cloud-Based Hotel Management Systems

This blog aims to provide an objective analysis of the pros and cons of cloud-based hotel management systems.

2024-08-06

What Types of Hotels Are There?

What Types of Hotels Are There?

The spectrum of hotel types reflects the diversity of our guests' tastes, budgets, and travel purposes. Let's delve into the detailed characteristics and features of various types of hotels.

2024-08-05

Hotel Distribution Channels: Where to Sell Your Hotel Rooms

Hotel Distribution Channels: Where to Sell Your Hotel Rooms

Distribution channels are the various platforms and methods through which hotels sell their rooms to potential guests. Understanding and effectively managing these channels can significantly impact a hotel's occupancy rates, revenue, and overall success.

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