SORASO by Smart Finder Company

At SORASO, a Smart Finder Company, we create technology solutions for the hospitality business. Our mission is to simplify complexity and provide hotels with the tools they need to succeed in today’s competitive market.

We empower hoteliers to unlock more potential with technology — helping them gain more control, streamline operations, and discover new ways to grow. By combining innovation with practical design, we deliver solutions that are intuitive, scalable, and built to strengthen every aspect of hotel management.

With SORASO, hotels don’t just adopt software — they gain a partner dedicated to their independence, efficiency, and long-term success.

At SORASO, our vision is to be the driving force behind the next era of hospitality. We believe in technology that doesn’t just streamline operations, but transforms the way hotels compete, grow, and thrive.

Through continuous innovation, we aim to empower hoteliers with intelligence and control to maximize their performance and independence. We also work to unlock growth by opening new revenue streams and reducing reliance on middlemen, ensuring hotels have the freedom to operate on their own terms.

At the same time, we strive to elevate the industry by setting new standards in hotel technology and global competitiveness. Our vision is to shape the future of hospitality where hotels of every size can achieve world-class excellence.

Soraso, developed and operated by Smart Finder Co., Ltd., is a leading hospitality management software solution based in Thailand, serving hotels and resorts across Asia and global markets. Established in 1997, Smart Finder has built a reputation for innovation and reliability in hotel technology, with Soraso now trusted by more than 1,000 properties in Thailand, Vietnam, Laos, Myanmar, Cambodia, and beyond.

The Soraso platform delivers a complete ecosystem of integrated solutions — including Property Management System (PMS), Point of Sale (POS), Back Office System (BOS), Internet Booking Engine (IBE), Channel Manager, Banquet System, and more — designed to streamline hotel operations and enhance guest experiences.

As the first Thai hotel software provider to offer a cloud-based platform, Smart Finder continues to lead the hospitality technology industry with both enterprise and SaaS solutions. Today, Soraso stands at the forefront of digital transformation in hospitality, empowering hotels worldwide to operate efficiently, grow sustainably, and deliver exceptional service to their guests.