Selling vouchers is one strategy hotels can use to generate advance revenue, stimulate bookings during the low season, increase in-house spending, and encourage past guests to return more effectively.
Vouchers are not limited to selling discounted room stays. They can also be designed as packages that serve different customer segments, such as couples, families, corporate clients, local customers, or people looking to purchase gifts.
This article brings together hotel voucher package ideas, categorized by type with explanations, so hotels can adapt them for marketing campaigns, website sales, social media, Line OA, or direct booking channels.
1. Room Stay Voucher
A Room Stay Voucher is one of the most basic, easy-to-understand, and fastest-selling package types because customers immediately know that the voucher is used for staying at the hotel. It is suitable for hotels that want to increase advance room revenue or stimulate bookings during periods of low occupancy.
Examples of packages include:
1-Night Stay Voucher A voucher for a 1-night stay, suitable for general guests, couples, or working professionals looking for a short break.
2 Days 1 Night Package A 1-night room package with breakfast, suitable for Weekend Getaway campaigns or short-stay promotions near the city.
3 Days 2 Nights Package Ideal for customers who want a longer stay, such as families, couples, or groups of friends. Hotels can increase package value with breakfast, dining credit, or other add-on services.
Weekday Stay Voucher A voucher valid only on weekdays, suitable for increasing occupancy on days when the hotel has more room availability.
Weekend Stay Voucher A voucher for Friday to Sunday stays. It can be priced higher than weekday vouchers and is suitable for hotels with strong weekend demand.
2. Stay with Value Added Package
This package type does not focus only on discounts. Instead, it adds more value for guests, making the voucher more attractive than a standard room package and increasing the opportunity for guests to use other hotel services.
Examples of packages include:
Stay with Breakfast A room package with breakfast. It is easy to understand, suitable for all customer groups, and can be used as a core package on the hotel website.
Stay with Dinner A room package with dinner, suitable for couples, families, or customers who want a complete in-hotel stay experience.
Stay with Resort Credit Guests receive spending credit within the hotel, such as 500 or 1,000 THB, which can be used for restaurants, beverages, spa services, or other hotel services. This approach helps increase revenue from departments beyond rooms.
Free Room Upgrade Voucher Guests purchase a voucher for one room type and receive a room upgrade when availability allows. This is suitable for creating a special experience without heavily discounting room rates.
Early Check-in / Late Check-out Package Adds convenience for guests through early check-in or late check-out privileges. This is suitable for leisure guests, workation travelers, or couples who want to spend more time at the hotel.
3. Couple & Romantic Package
Couple packages are suitable for hotels that want to run seasonal or occasion-based campaigns, such as Valentine’s Day, anniversaries, honeymoons, or birthdays. Hotels can add small services that create memorable experiences and make the package feel more valuable.
Examples of packages include:
Romantic Escape A 1-night stay with a welcome drink or simple room decoration, suitable for couples looking for a special getaway.
Anniversary Package A package for celebrating anniversaries. It may include cake, dinner, or special beverages to enhance the guest experience.
Honeymoon Voucher Suitable for newlyweds. It can include room decoration, breakfast in bed, or photo spots within the hotel.
Private Dinner Package A room stay with a private dinner, suitable for hotels with a restaurant, pleasant atmosphere, or scenic views.
Couple Spa & Stay A room stay with spa services for two people. This is suitable for hotels or resorts with spa facilities that want to sell a more premium experience.
4. Family Package
Family packages are suitable for hotels with Family Rooms, Connecting Rooms, swimming pools, Kids Clubs, or children’s activity areas, especially during long holidays or school breaks.
Examples of packages include:
Family Stay Voucher A family room with breakfast for adults and children, suitable for weekend or school holiday promotions.
Kids Stay Free Package Children stay free when sharing a room with parents. This is an attractive offer for families and helps increase booking conversion.
Family Fun Package A package that includes children’s activities, such as Kids Club access, workshops, playground access, or poolside activities.
Connecting Room Package Suitable for larger families or groups that need more space. Hotels can sell two rooms together as a special package.
Family Meal Package A room package with a family meal set, helping increase restaurant revenue while making the package feel more complete than a room-only offer.
5. Food & Beverage Voucher
Food & Beverage Vouchers are suitable for hotels with restaurants, cafés, bars, or dining outlets that want to attract local customers, even if they are not staying at the hotel.
Examples of packages include:
Dining Cash Voucher A cash-value voucher, such as pay 850 THB and receive 1,000 THB in dining credit. It is suitable for stimulating restaurant sales.
Afternoon Tea Voucher Suitable for boutique hotels, city hotels, or hotels with a lobby lounge that want to create a premium brand image.
Buffet Voucher Can be used for breakfast, lunch, dinner, or seafood buffets. It is suitable for selling to local customers and family groups.
Café Voucher Suitable for hotels with a café or coffee corner. It helps drive traffic into the hotel and can lead to future room bookings.
Set Dinner for Two A dinner set for two people, suitable for couples, birthday celebrations, or seasonal campaigns.
6. Spa & Wellness Voucher
Spa & Wellness Vouchers are suitable for hotels, resorts, or properties with spa, fitness, yoga, or wellness programs. They help increase package value and appeal to customers seeking health-focused relaxation.
Examples of packages include:
Spa Cash Voucher A voucher with a cash value for spa services, such as 1,000 or 2,000 THB, suitable for customers who want to choose their own treatments.
Massage Package A Thai massage, aroma massage, or foot massage package based on a fixed duration, such as 60 or 90 minutes.
Spa Couple Package Spa services for two people, suitable for couples or friends who want to relax together.
Wellness Retreat A package that includes accommodation, healthy meals, yoga, or relaxation activities. It is suitable for resorts and hotels that want to position themselves in the wellness segment.
Detox & Relax Package A short-stay relaxation package for customers who want to restore their body and mind from work or travel.
7. Workation Package
Workation Packages are suitable for remote workers, freelancers, digital nomads, or corporate employees who want to change their working environment. Hotels can use these packages to increase weekday occupancy.
Examples of packages include:
Work from Hotel Day Pass A 1-day package for using hotel working spaces, with a drink or dining credit included. It is suitable for hotels with a lobby, café, or co-working space.
Workation Stay Voucher A room package with a work desk, Wi-Fi, breakfast, and special privileges such as late check-out.
Long Stay Workation A 7-, 14-, or 30-night stay package, suitable for customers who work remotely for longer periods and need accommodation with full facilities.
Meeting + Stay Package A package combining accommodation with a small meeting room, suitable for small teams, executives, or groups that need an off-site meeting venue.
Productivity Package A room package with coffee, lunch, and a working space, creating a selling point for guests who want both accommodation and productivity.
8. Long Stay Voucher
Long Stay Vouchers are suitable for hotels that want to increase revenue per booking, reduce customer acquisition costs, and build continuous occupancy over a longer period.
Examples of packages include:
Stay 3 Pay 2 Guests stay 3 nights and pay for 2. This is an easy-to-communicate offer and is suitable for stimulating bookings during the low season.
Weekly Stay Voucher A 7-night stay voucher at a special price, suitable for medium-length travelers or business travelers.
Monthly Stay Package A monthly stay package, suitable for business guests, people relocating for work, digital nomads, or those who need temporary accommodation.
Flexible Night Package Guests purchase a set number of nights in advance, such as 5 or 10 nights, and can use them separately within a specified period.
Corporate Long Stay A package for companies that need accommodation for employees, executives, or teams that travel regularly.
9. Seasonal & Festival Package
Seasonal and festival packages help hotels keep their marketing campaigns fresh throughout the year and stimulate sales in recurring campaign cycles.
Examples of packages include:
New Year Voucher A New Year package that may include accommodation, gala dinner, or countdown activities within the hotel.
Songkran Package Suitable for families and groups of friends. It can include special activities, meals, or hotel privileges.
Valentine Package Focused on couples, with dinner, spa services, or room decoration to create a special atmosphere.
Mother’s Day / Father’s Day Package Suitable for families. Hotels can add meals, gifts, or shared activities within the hotel.
Low Season Flash Deal A special-priced voucher during periods of high room availability, limited by quantity or sales period to encourage faster purchasing decisions.
10. Gift Voucher
Gift Vouchers are suitable for customers who want to purchase vouchers as birthday gifts, wedding gifts, prizes, or corporate gifts. They help expand the customer base beyond direct hotel guests.
Examples of packages include:
Gift Card Voucher A cash-value voucher that can be used like money within the hotel, such as for rooms, restaurants, or spa services.
Birthday Gift Voucher A voucher for birthday gifting, which may include cake, drinks, or special discounts.
Wedding Gift Voucher Suitable as a gift for newlyweds, usable for accommodation, dinner, or spa services.
Corporate Gift Voucher Companies can purchase these as gifts for employees, customers, or business partners.
Lucky Draw Voucher Used as a prize for marketing activities, events, or social media campaigns.
11. Experience Package
Experience Packages are suitable for hotels with unique selling points related to activities, views, nature, culture, or local experiences. They help differentiate packages from standard room-only offers.
Examples of packages include:
Local Experience Stay A room package with local activities, such as local cooking, community tours, or cultural learning experiences.
Adventure Package Suitable for resorts or hotels in nature destinations, such as kayaking, hiking, diving, or cycling.
Photography Package A package for guests who enjoy photography. It may include a picnic set, café credit, or special photo spots within the hotel.
Cultural Package Includes cultural activities such as craft workshops, old town tours, or local activities near the hotel.
Pet-Friendly Experience For hotels that allow pets, this package can include pet amenities or additional pet-related privileges.
12. Corporate & MICE Voucher
Corporate & MICE Vouchers are suitable for hotels with meeting rooms, seminar venues, or corporate customer bases. They help increase business segment sales and generate higher revenue per booking.
Examples of packages include:
Meeting Room Voucher A voucher for hourly or daily meeting room use, suitable for small teams or companies that need meeting space outside the office.
Seminar Package Includes coffee breaks, lunch, and meeting room use, suitable for seminars, training sessions, or workshops.
Team Building Package Includes accommodation, meeting rooms, and group activities, suitable for organizations that want to host off-site activities.
Corporate Room Night Voucher Companies purchase room nights in advance at a special rate, suitable for hotels with regular corporate guests.
Business Traveler Package A room package with breakfast, laundry service, or airport transfer, suitable for business travelers.
13. Membership & Prepaid Voucher
Membership or Prepaid Voucher packages help build repeat customers, generate advance cash flow, and encourage customers to return within a defined period.
Examples of packages include:
Prepaid Credit Package Customers pay in advance, such as 10,000 THB, and receive 12,000 THB in usable credit. This helps increase cash flow and incentivizes guests to return.
Member Stay Voucher A member-exclusive voucher with special pricing or additional privileges, such as room upgrades or late check-out.
Multi-Night Pass Guests purchase multiple room nights in advance and can use them separately within a specified period.
Loyalty Voucher Given to past guests or previous customers to encourage them to book directly with the hotel again.
VIP Privilege Voucher A package for premium customers, including benefits such as room upgrades, dining credit, and additional services.
14. Add-on Voucher
Add-on Vouchers are suitable for increasing revenue from guests who already have room bookings by offering special privileges or add-on services at a special price before or during their stay.
Examples of packages include:
Breakfast Add-on A special-priced breakfast voucher, suitable for guests who booked room-only rates without breakfast.
Airport Transfer Voucher Airport transfer service, suitable for hotels in tourist destinations or hotels with international guests.
Extra Bed Voucher An extra bed voucher, suitable for families or groups of friends with multiple guests.
Minibar Credit Credit for minibar or room service, helping increase revenue from in-room services.
Decoration Add-on A room decoration package for birthdays, anniversaries, or honeymoons, suitable for increasing revenue from special occasions.
15. Flash Sale & Limited Voucher
Flash Sale and Limited Vouchers are suitable for creating urgency, stimulating purchase decisions, and running campaigns on social media, Line OA, or the hotel website.
Examples of packages include:
24-Hour Flash Sale Available for only 24 hours to create urgency and encourage customers to purchase immediately.
Limited 50 Vouchers Limited to a set quantity, such as the first 50 vouchers, to increase exclusivity and reduce hesitation.
Early Bird Voucher Customers buy early at a special price and use the voucher during a specified stay period. This is suitable for planning advance sales.
Last-Minute Voucher Suitable for selling remaining room availability close to the stay date, helping generate revenue from rooms that may otherwise remain unsold.
Buy Now Stay Later Customers buy the voucher now and use it later within 6-12 months. This is suitable for generating advance revenue and increasing future booking opportunities.
Important Terms and Conditions to Define for Hotel Vouchers
Hotels should define voucher terms and conditions clearly from the beginning to prevent misunderstandings and reduce post-sale issues. Key details to specify include:
Validity Period Specify the usage period, such as valid for 6 months or 1 year from the purchase date.
Blackout Dates Specify dates when vouchers cannot be used, such as long holidays, New Year, Songkran, or high-occupancy periods.
Advance Booking Define how many days in advance guests must make a booking, such as at least 3, 7, or 14 days before arrival.
Room Availability State that voucher usage depends on room availability on the requested booking date.
Refund Policy Clearly define whether the voucher is refundable and under what conditions.
Transferable State whether the voucher can be transferred to another person.
Upgrade Policy Specify room upgrade conditions, such as subject to availability or requiring an additional charge.
Extra Person Charge Specify additional charges if the number of guests exceeds the package allowance.
Child Policy Define child-related conditions, such as the age limit for free stays or whether additional breakfast charges apply.
Booking Channel Specify booking channels, such as phone, Line OA, website, email, or direct booking only.
Voucher Packages Hotels Should Start With
If a hotel wants to start selling vouchers but is not sure which type to begin with, these 5 groups are recommended because they are easy to communicate, easy to sell, and cover the main customer segments:
- Room Stay Voucher — for directly increasing room revenue
- Stay with Breakfast or Dining Credit — for adding value without deep discounts
- Couple Package — for seasonal and special-occasion campaigns
- Family Package — for long holidays and school breaks
- Gift Voucher — for selling as gifts, prizes, or corporate gifts
Example Hotel Voucher Package Names
Package names should be simple, memorable, and reflect the experience guests will receive. Examples that hotels can adapt include:
Escape Night Voucher A 1-night stay with breakfast for 2 people.
Stay More Save More A special price for longer stays, such as Stay 3 Pay 2.
Romantic Getaway A room package with dinner and room decoration for couples.
Family Holiday Voucher A family room package with breakfast or children’s activities.
Café & Stay Package A room package with café credit or afternoon tea.
Wellness Retreat A room package with spa, yoga, or relaxation activities.
Workation Pass A room package with workspace, Wi-Fi, and late check-out.
Gift of Stay A gift voucher that can be used for rooms or hotel services.
For hotels that want to manage voucher sales systematically, SORASO Voucher Management can be used as a central platform for creating, managing, monitoring, and exporting vouchers for sale across different online channels. These may include the hotel’s own channels, such as the hotel website, direct booking, Line OA, and social media, as well as e-marketplaces such as Shopee and Klook. The system supports the management of various voucher types, including room vouchers, restaurant packages, spa packages, gift vouchers, and seasonal promotions. Hotels can manage package details, pricing, usage conditions, expiry dates, voucher quotas, and sales status in one place. This helps reduce manual work, allows hotel teams to monitor sales, usage, and redemption more accurately, and supports direct booking growth while generating advance revenue from different hotel services.
Conclusion
Vouchers are a hotel marketing tool that can do more than offer room discounts. When packages are designed to match the right customer segments and sales periods, hotels can use vouchers to generate advance revenue, increase direct bookings, stimulate spending on restaurants, spa services, and add-ons, and strengthen relationships with past guests so they return again.
The key to creating vouchers that sell well is to use attractive package names, communicate benefits clearly, define terms and conditions carefully, and choose sales channels that match customer behavior, whether through the hotel website, social media, Line OA, or the hotel’s existing customer database.